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/CNW/ - The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online, discussing tourism trends and sharing details of the HKTB s latest.
6 hours ago
The Hong Kong Tourism Board (HKTB) has held its annual tourism update where it announced its latest campaigns to help promote the city in a post pandemic world.
Dane Cheng, HKTB executive director, told travel industry representatives that the body was preparing to launch a new round of the Hong Kong Neighbourhoods campaign.
In previous years, the organisation spotlighted neighbourhoods such as Old Town Central and Sham Shui Po, in a bid to highlight Hong Kong’s local culture, cuisine and arts, as well as encourage visitors to explore beyond the city’s top attractions.
This year, the organisation will focus on the West Kowloon District to tie in with the opening of M+ museum.
/ Posted on 19 May, 2021 14:21
The Hong Kong Tourism Board (HKTB) is preparing to ramp up marketing efforts in its key source markets, and hopes to relaunch mega events in physical formats to prepare for tourism recovery.
The plans were revealed by HKTB executive director Dane Cheng at the Board’s annual Tourism Update event on Tuesday (May 18). During the online event, Cheng discussed tourism trends and shared details of the HKTB’s latest strategic plans with around 2,700 trade representatives from Hong Kong, mainland and overseas.
At the HKTB’s Tourism Update event, YK Pang (left) and Dane Cheng appealed to everyone in tourism-related industries to take part in the vaccination programme
The Hong Kong Tourism Board (HKTB) held its annual Tourism Update event online on 18 May, discussing tourism trends and sharing details of the HKTB’s latest .