HKTB Steps Up Various Promotions to Drive Tourism Recovery marketscreener.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketscreener.com Daily Mail and Mail on Sunday newspapers.
/ Posted on 10 March, 2021 12:55
The Hong Kong Tourism Board (HKTB) has committed HK$1.138 billion (US$146.6 million) to a series of short-term, as well as medium- to long-term plans, over the next financial year to prepare for the recovery of tourism and the resumption of international travel.
The short-term strategy will focus on encouraging back international visitors to Hong Kong as soon as possible. When borders reopen and global travel resumes, HKTB will launch Open House Hong Kong, a campaign designed to restore visitor arrivals through tactical offers and exclusive experiences.
HKTB will partner cities in the Greater Bay Area to revitalise Hong Kong’s tourism sector
9 March 2021
The Hong Kong Tourism Board (HKTB) has announced its plan to prepare for the recovery of tourism and the resumption of international travel.
The strategic plan outlines the division of an HK$1.138 billion (£127 million) budget for the next financial year, which has been split into two phases.
The short-term strategy will focus on encouraging back international visitors to Hong Kong as soon as possible.
When borders reopen and global travel resumes, HKTB will launch ‘Open House Hong Kong,’ a campaign designed to restore visitor arrivals through tactical offers and exclusive experiences.
In the medium-to-long-term, HKTB is conducting a holistic review of Hong Kong’s tourism brand and positioning.
HKTB to Boost the City s Recovery Through New Hong Kong Super Fans Global Engagement Programme With Hundreds of Participants From 20 Key Markets businesswireindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businesswireindia.com Daily Mail and Mail on Sunday newspapers.
“Hong Kong Super Fans,” to accelerate its Covid-19 tourism-recovery plan.
Key blogger and media influencers have been invited to the
programme that includes an “immersive virtual tour following a Chinese New Year
theme.” The immersive virtual tour takes on a Chinese New Year theme and takes Hong Kong Super Fans on a journey to Hong Kong’s Old Town Central.
The virtual journey features stop at Hong Kong’s Old Town
Central, with visits to paper product company Papery, and popular attractions
including Man Mo Temple,
At a time of unprecedented restrictions on international
travel, and as the world races to roll out vaccines in the hope of resuming