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All Inclusive: Beauty Industry Pushing Boundaries with Gender Neutrality by Sukriti Shahi | March 26, 2021, 10:35 IST For as long as we can remember, makeup and beauty have been associated with women. From the colour of the packaging to ads and brand billboards, beauty products have primarily been targeted at women. Last year when global pop singer Rihanna launched her skincare range Fenty Beauty with a video that featured her alongside a couple of male models, it seemed different, to say the least. That was soon followed by the much-anticipated launch of Humanrace by American singer Pharrell Williams, who describes it as “a collection of all-gender skincare products”. The beauty industry is now untagging gender on products with phrases like ‘all-gender’, ‘genderless’, and ‘gender-neutral beauty’. ....
(From left) The co-founders of Bare Anatomy Vimal Bhola, Sifat Khurana and Rohit Chawla manufacture their customised products in-house at their facility in Gurugram Image: Amit Verma Any commercial haircare and skincare product even if it caters to a particular type of hair or skin will always satisfy only a handful of users. This was one of the key takeaways for Rohit Chawla when he quit The Man Company, a men’s grooming product brand, in 2018. Along with Sifat Khurana and Vimal Bhola, he set up Bare Anatomy in 2019. “We realised it’s not about making one or two ingredients the hero and marketing them. With Bare Anatomy, we decided to be more scientific in our approach and cater to each customer’s needs,” he says. ....