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Cruising no longer is just the fastest growing part of the vacation industry. It is now one of the hottest vacations for millennials, who represent a primary and often elusive target for marketers across industries. In the 2018 Cruise Travel Report, prepared for Cruise Lines International Association, cruising was the top vacation choice in every age range – and millennials are the group most likely to say they either “definitely will” or “probably will” book a cruise for their next vacation. Overall, an impressive 94 percent of millennials say they are likely to book a cruise for their next vacation. Considering that millennials are the first generation to have gone on cruises with their parents, perhaps it should be no surprise that now, as young adults, sometimes on limited budgets, they are one of the reasons why cruising is rising in popularity among people of all ages.

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