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The Jason Alexander Hoodie Tide Super Bowl 55 Commercial Sony/ATV landed a dozen synchs, followed by Warner Chappell and UMPG, during a game in which some major brands sat out. If any Super Bowl ad summed up the past year for synch placements, it was the ScottsMiracle-Gro spot starring John Travolta and his daughter, Ella, recreating his iconic dance steps from Grease in the backyard. It was Scotts first-ever ad for the big game, largely because the company gained 20 million customers during the pandemic, and it was an homage to TikTok, on which the underlying track, Surface s Sunday Best, went viral last summer. ....
Skip to main content Songs for Screens: Drake, Bruce Springsteen, Dolly Parton Lead Super Bowl Ads as Brands Lean Into Familiarity Andrew Hampp, provided by FacebookTwitterEmail As expected, Bruce Springsteen’s rumored Jeep commercial was the big highlight of this year’s Super Bowl ad haul, with The Boss making his first-ever appearance in a commercial. His music, however, remains an advertising holdout, as Springsteen opted to compose an original score for the two-minute spot with frequent collaborator Ron Aniello rather than license one of his hits (his publisher Universal Music Publishing Group still collected a fee on the music use, however). ....