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The Jason Alexander Hoodie Tide Super Bowl 55 Commercial Sony/ATV landed a dozen synchs, followed by Warner Chappell and UMPG, during a game in which some major brands sat out. If any Super Bowl ad summed up the past year for synch placements, it was the ScottsMiracle-Gro spot starring John Travolta and his daughter, Ella, recreating his iconic dance steps from Grease in the backyard. It was Scotts first-ever ad for the big game, largely because the company gained 20 million customers during the pandemic, and it was an homage to TikTok, on which the underlying track, Surface s Sunday Best, went viral last summer. ....