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Woolworths doubles down on data, takes control of Quantium


Woolworths doubles down on data, takes control of Quantium
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Woolworths is doubling down on data analytics, outlaying $223 million to take control of data science firm Quantium and creating a new business unit to bring together advanced analytics and retail capabilities across the group.
Woolworths said on Tuesday it had lifted its stake in Quantium, Australia’s oldest and largest data business, to 75 per cent from 47 per cent for $223 million.
Woolworths CEO Brad Banducci says advanced analytics is key to improving experiences, ranges and services for customers. 
Rhett Wyman
Woolworths originally acquired a 50 per cent stake in Quantium in 2013 for about $20 million from co-founders Adam Driussi, Greg Schneider and Tony Davis. It entered into a long term partnership, using Quantium’s data science capabilities to make better decisions on pricing, ranging, store layouts and promotions to attract and retain customers. ....

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