The fast rise of slow fashion – and why the dress is the surprise success story of lockdown style
A new generation of small-scale, low-waste, made-to-order brands have boomed as a result of the pandemic
2 May 2021 • 5:00am
How slow fashion became cool: Alice Early, Rene MacDonald and Johanna Sands
Credit: Phill Taylor
and Simon Bray
Johanna Sands designs the sort of breezy linen dresses in ice-cream colours that you want to wear to a party in the Tuscan hills… or a picnic on one of those balmy June evenings that make you briefly forget you’re in Britain. So not much good during a long, cold lockdown winter, then. Except that over the past six months, her brand has grown exponentially.
Granny chic: why under-40s want to dress like glamorous grandmothers telegraph.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraph.co.uk Daily Mail and Mail on Sunday newspapers.
It’s the shopping comeback we’ve all been waiting for
4 April 2021 • 6:00am
Bag a bargain and have a fabulous day out, all for an incredible cause
In-person shopping is back soon! But is your wardrobe ready for the spring/summer season? Get yourself to The Big Stella x Smart Works Fashion Sale, which will take over a Covid-secure flagship boutique at the award-winning Bicester Village outlet from Thursday 15 April to Sunday 9 May.
Our exclusive designer pop-up shop will host racks full of sale bargains from Victoria Beckham, Rixo, Whistles, Me+Em, Ghost and more. It’s the very definition of guilt-free retail therapy, as you can shop safe in the knowledge that 100 per cent of the proceeds will go to Smart Works, the charity that supports unemployed British women.