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Dear customer, please be more human

Dear customer, please be more human
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Shivaji Dasgupta , Bestmediainfo Bureau , Dasgupta Delhi , Star Awards , சிவாஜி தாஸ்குப்தா , தாஸ்குப்தா டெல்ஹி , நட்சத்திரம் விருதுகள் ,

Is it a crime to have fun during a pandemic?

Is it a crime to have fun during a pandemic?
IPL must run as must Netflix and their influence contributes to our well-being in an underrated yet meaningful manner in such trying times, writes the Managing Director of Inexgro Brand Advisory
Delhi, April 28, 2021
The IPL has quickly become Indiaâs favourite whipping boy as many question its relevance during this stressful period. It is being considered a sin to partake of its indulgent excesses â as participant, beneficiary or mere spectator. While to the contrary, I do believe that a regular dosage of levity, consumed responsibly, is as important as every other precaution. ....

United States , Marliene Dietrich , Bestmediainfo Bureau , Dasgupta Delhi , Star Awards , New Indian Express , World War , Hedy Lamarr , ஒன்றுபட்டது மாநிலங்களில் , தாஸ்குப்தா டெல்ஹி , நட்சத்திரம் விருதுகள் , புதியது இந்தியன் எக்ஸ்பிரஸ் , உலகம் போர் , ஹேடி லாமர் ,

Has Covid converted LinkedIn to a distress helpline?

Has Covid converted LinkedIn to a distress helpline?
From a smart boardroom or a business centre, the professional networking platform is becoming a park bench or a coffee shop, loaded with oodles of empathy, explains the Managing Director of Inexgro Brand Advisory
Shivaji Dasgupta
In simpler times, I used to distinguish between LinkedIn and Facebook on emotional quotient â the former was a smartly rational forum while the latter patently personal. But in recent complex times, courtesy the socio-economic bloodbath caused by the coronavirus, LinkedIn is developing newer hues and becoming a distress helpline.
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Shivaji Dasgupta , Bestmediainfo Bureau , Dasgupta Delhi , Star Awards , Gig Economy , Co Vid , Distress Helpline , Shivaji Dasgupta , சிவாஜி தாஸ்குப்தா , தாஸ்குப்தா டெல்ஹி , நட்சத்திரம் விருதுகள் , கிக் பொருளாதாரம் , இணை வித் ,

Is Brand Purpose an overrated concept?

Is Brand Purpose an overrated concept?
Brand owners must focus passionately on brand outcomes and stop chasing the mirage of brand purpose, explains the Managing Director of Inexgro Brand Advisory
Delhi, April 15, 2021
In recent years, I have worked closely with brands that take their purpose very seriously â consciously integrating a societal angle in transactional deliveries. For certain categories the connection is spontaneous but in most cases, it lacks credibility and can endanger the experiential focus. Itâs thus important to stop being obsessed with instilling purpose and instead focus on brand outcomes.
The continuum of corporate societal relevance initially started with charity, moved on to corporate social responsibility and then peaked at purpose. Charity was essentially a statutory cum emotional way of giving back to the people, especially in an era when wealth was often ill gotten. It resulted in donations, schools, parks and sund ....

Michael Porter , Bestmediainfo Bureau , Dasgupta Delhi , Brand Purpose , Shivaji Dasgupta , Managing Director , Inexgro Brand Advisory , மைக்கேல் போர்டர் , தாஸ்குப்தா டெல்ஹி , பிராண்ட் நோக்கம் , சிவாஜி தாஸ்குப்தா ,

Will Covid finally transform the obsolete healthcare industry?

Will Covid finally transform the obsolete healthcare industry?
A simple segmentation of Evaluation, Emergency and Elective can help transform business models and build efficiency for all in the healthcare sector, writes the Managing Director of Inexgro Brand Advisory
Shivaji Dasgupta
It is rather frightening that the urban healthcare sector is still following a century-old template and not responding to the needs of patients and opportunities of technology. The focus of innovation has been restricted to medical equipment and surgical techniques while the customer journeys have not been updated.
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Healthcare, more specifically hospitals in urban centres, still follows a blockbuster model where a physical brick and mortar hub is the basis of diagnostics, advisory and intervention. This superstructure is supplemented by local clinics for consulting-only services as well as basic investigation hubs, ranging fr ....

Shivaji Dasgupta , Bestmediainfo Bureau , Dasgupta Delhi , Star Awards , First World War , Managing Director , Inexgro Brand Advisory , சிவாஜி தாஸ்குப்தா , தாஸ்குப்தா டெல்ஹி , நட்சத்திரம் விருதுகள் , முதல் உலகம் போர் ,