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The #BlackOutTuesday Instagram hashtag went viral in the summer of 2020 during the height of the Black Lives Matter movement.
In the summer of 2020, the world finally took notice of the disproportionate rate at which African Americans were being murdered at the hands of law enforcement. People on social media took these injustices to task and drew attention to the plight that has long affected the Black community.
Black beauty and fashion professionals used their online platforms to share experiences of discrimination and unfair treatment in their respective industries. Out of fear of “cancel culture,” many brands scrambled to assess their history for signs of complicity and made promises to hire diversity officers and support Black voices in social media moving forward. ....

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