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What Snoop Dogg's success says about the book industry

As the pandemic closed stores, readers went online. And that meant they searched for what they already knew, or they followed an algorithm's suggestions . which meant they lost out on the serendipity involved in wandering a physical store and finding, say, new authors. Promotional campaigns went for known entities like Snoop Dogg and Delia Owens. ....

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What Snoop Dogg's Success Says About the Book Industry


What Snoop Dogg’s Success Says About the Book Industry
Will the shifts brought on by the pandemic, favoring online retailers over bookstores and established authors over new ones, change publishing forever?
Publishers are worried about physical bookstores, a critical part of the literary ecosystem that was battered during the shutdown.Credit.Jeenah Moon for The New York Times
April 18, 2021Updated 9:29 p.m. ET
When bookstores across the United States closed last spring, Tyrrell Mahoney, the president of Chronicle Books, braced for disaster as she watched revenue plummet. Then, months into the crisis, Chronicle found an unlikely savior: the rapper Snoop Dogg and his two-year-old cookbook. ....

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