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JSW Cement launches TVC with jingle created by AR Rahman The âKal Ki Mazboot Tayari Ke Liyeâ TVC by Plotterâs Ink portrays the strong bond shared between its customers and the green cement brand. The jingle âYaariyaanâ has been composed, scored and sung by Rahman Click on the Image to watch the TVC. JSW Cement has launched a new TVC, âKal Ki Mazboot Tayari Ke Liyeâ, with a jingle score titled âYaariyaanâ as a musical track. It is composed, scored and sung by AR Rahman while the lyrics have been penned by songwriter Shellee. Rising Star Awards 2021 Entry Deadline - Monday, May 17, 2021 - ....