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Serta appoints new leadership, including chief commercial officer and COO

Dive Brief:
Serta Simmons Bedding on Tuesday named Melanie Huet chief commercial officer and Shelley Huff chief operating officer for the company. Both will report to Chairman and CEO David Swift.
Huet and Huff, who currently serve as Serta s chief marketing officer and Tuft & Needle s CEO, respectively, will continue to hold these titles as they take on additional responsibilities, the company said in an announcement emailed to Retail Dive.
The company made other leadership appointments, including Bob Hellyer as executive vice president of strategic initiatives, Cream Pepito as senior vice president and chief technology officer for DTC, and Bhavani Subramaniam as senior vice president of integrated supply chain. ....

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Serta Simmons Bedding Announces Leadership Changes, Streamlines Organization Structure

Serta Simmons Bedding Announces Leadership Changes, Streamlines Organization Structure
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