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State of Headless CMS Technology Study Finds Adoption Surging in the Enterprise

WP Engine announced the results of a new, international research study showing headless is already pervasive in the enterprise. ....

Wp Engine , Headless Cms , Enterprise Organizations , வ்ப் இயந்திரம் , தலை இல்லாத செ.மீ. , நிறுவன ஆர்கநைஸேஶந்ஸ் ,

Why Structured Content Facilitates Better Omnichannel Experiences

PHOTO:
Jelleke Vanooteghem
Want to deliver a better omnichannel experience for your customers? Then change the way you create and deliver content.
Content plays a primary role in omnichannel strategy: Your customers expect clear, contextual information at every step of their digital journey, available on all their preferred channels. You probably already knew that.
But many content strategists and marketers donât yet realize how technology innovations like headless content management systems (CMS) have put us at the threshold of an omnichannel revolution â creating a far more efficient way to deliver consistent content across channels and devices. To take advantage, however, you must adopt a new approach. ....

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How Key Social Contracts Are Fraying in the Move From WCM to DXP

PHOTO:
Richard Villalon
Content management systems have always held a place at the center of multiple personas, both editorial and technical. Because of this, vendors have made grand compromises and set in stone social contracts to ensure the success of everyone who interacts with a CMS, whether a content planner, compliance officer or executive stakeholder. In previous contributions to CMSWire, Iâve identified some of the core areas of collaboration: unpublished content preview and digital experience management.
But as the CMS continues to evolve in the market into a more enterprise- and future-ready digital experience platform (DXP) that ostensibly treats all digital experiences equally (especially those that donât play in the same sandbox as websites), these social contracts, long foundational to the successful use of web CMSs, are beginning to fray in ways that not only challenge traditional stalwarts in the market but also emerging upstarts who are rea ....

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