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Strong start to Northwest cherry season

Strong start to Northwest cherry season
freshplaza.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from freshplaza.com Daily Mail and Mail on Sunday newspapers.

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Branded apples see strong growth in sales

Branded apples see strong growth in sales
CMI Orchards has announced strong branded apple sales growth for several of its brands.
Jazz™ apples jumped into the second position for branded apple sales across the United States, with an overall increase of 13 percent in sales dollars representing 24 percent in volume over the latest 52-week period according to Nielsen scan data ending January 23, 2021. Jazz™ apples currently account for 21 percent of the U.S. branded apple category sales.
Envy saw a 10 percent growth in sales dollars while Jazz apples saw a 13 percent increase in overall sales dollars.
Envy™ apples showed similar success with growth in volume of eight percent year-over-year and a 10 percent growth in sales dollars. Envy™ apples account for 22 percent of the branded apple category in overall sales. ....

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Tasting guide helps consumers navigate apple flavors

Tasting guide helps consumers navigate apple flavors
CMI Orchards has released a new program, Flavogram®, to help consumers compare apples to apples.
Flavogram® is a tasting guide describing the flavor of each apple from first bite to the lasting impression on your taste buds. A color-coded system provides visual clues that help describe the flavor experience for each apple variety in an easy-to-navigate chart.
“While taste testing new and undiscovered varieties from around the globe as part of our ongoing research to bring new varieties to market, consumers confirmed our belief that the complexity of apple flavors extends much deeper than just how sweet or tart an apple tastes,” said Bob Mast, CMI president. In a conversation with Mike Wade, one of CMI’s owners and accomplished winemaker, he explained the wine industry’s approach to describing flavors. The CMI team was inspired to develop the way consumers look at the complexity of apple flavors. ....

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Ambrosia apples seeing strong US sales

Ambrosia apples seeing strong US sales
CMI Orchards has announced that Ambrosia apples are dominating sales in the Southern Region, with strong sales reported throughout the rest of the United States.
Ambrosia apples held the second-highest position in the Midwest region, third in the Northwest and fifth in the Western region.
According to Nielsen Answers on Demand, over the past 52 weeks of data through January 2, 2021, Ambrosia held the top sales position in the Southern region, accounting for 24.7% of all branded apple sales. This represents a growth of 4.3% for the apple. The Southern region includes Texas, Oklahoma, Louisiana, Georgia, Florida, Arkansas, Mississippi, Tennessee, Alabama, Florida, N. Dakota, S. Dakota, Virginia, and Kentucky. ....

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Organics, online shopping and more key trends in apple industry

CMI Orchards, its growers and partners have tapped into current consumer trends to build its business.
“Our shared expertise and emphasis on data analysis helped us identify consumer and retail trends, then position our efforts to maximize those opportunities,” explained Bob Mast, president of CMI Orchards.
Here are some trends CMI highlighted:
Online shopping: “We were focusing on ways to support retailers recognizing that a large portion of shoppers were already migrating to online purchasing versus in-store. When COVID-19 hit last spring, we were positioned to pivot to the changes in consumer shopping habits,” explained Rochelle Bohm, brand manager for CMI Orchards. ....

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