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Heightened insurance awareness leads AIA to expand workforce and digital ambition

If there has been any good that has come out of the Covid-19 pandemic, it is that people have started to pay more attention to their health. AIA Bhd’s CEO Ben Ng describes this phenomenon as one of the silver linings of the pandemic. Naturally, this has also resulted in increased awareness and acceptance of one’s need for insurance. What is worth noting is that the life insurance penetration rate in Malaysia has not moved from the 54% level over the last five years. During a media briefing, which also included AIA PUBLIC Takaful Bhd’s CEO Elmie Aman Najas and AIA General Bhd’s CEO Eric Chang, Ng shared that medical coverage is the first type of insurance that people looked into as a result of the pandemic.

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