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The Complete Guide to Lifecycle Marketing

The Complete Guide to Lifecycle Marketing
Savvy marketers know it s rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there s a strategy that includes all of these and more. It s called lifecycle marketing, and it s how companies attract and retain customers beyond that impulse purchase.
All businesses create their own unique lifecycle marketing strategy, but the purpose is the same: to engage customers, increase revenue, and grow a brand.
Different from the buyer s journey or conversion funnel, lifecycle marketing considers a customer long after they make a purchase. The focus is to bring in buyers and turn them into loyal brand advocates. ....

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Branch Announces the Winners for the Mobile Growth Awards

Branch Announces the Winners for the Mobile Growth Awards
Mobile Innovators from Brainly, Sanvello Health, and Lenskart win most innovative campaigns of 2020
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REDWOOD CITY, Calif., Jan. 29, 2021 /PRNewswire/
Branch, the leading cross-platform solution for linking and measurement, has announced finalists for its first-annual Mobile Growth Awards this January. The company received 300+ nominations; 50 of the top campaigns from across the world made it to the judges table and 8 of the top campaigns took home awards.
The award winners are companies and individuals who drive exceptional growth and innovation in mobile.
The program includes multiple award categories here are the winners across them. ....

Shivgangi Gupta , Visionet Internasional , Achint Setia , Ershad Ahamed , John Ostrowski , Marisa Johnson , Ratnesh Neema , John Dickson , World Health Organization , Retention Campaign , Overall Growth Campaign , Sanvello Health , Marketing At Branch , Viral Campaign , Onboarding Activation Campaign , Mobile Growth Awards , Mobile Viral Campaign , Phygital Experience , Brita Voris , Digital Transformation , Know Your Customer , Myntra Studio , Hibbett City , Mobile Innovation , Mada Seghete , ச்சின்ட் செடிய ,

Branch announces the 2020 Mobile Growth Awards finalists

o , Orange (Yoxo)
o Mustafa Zubair Ahmed, Lock & Stock
All our finalists have demonstrated excellence in innovation and creativity, said Mada Seghete, Co-founder and VP Marketing at Branch. While the judges are at work and the winners are yet to be announced, each of the campaigns call for celebrations of their own.
The Awards will take place
For more information, head to to learn more about this year s awards.
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
DISCLAIMER
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.) ....

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