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Summary:
Dealership uses Informatica and Salesforce tech to get a single customer view, boost e-commerce and increase marketing personalization.
The car industry has been hit badly by the Covid-19 pandemic. New car registrations dropped by 30 percent in the UK, down from 2.3 million in 2019 to just 1.6 million last year, and 2021 hasn’t started off any brighter.
January saw a drop of 40% year on year, with just 90,000 new cars registered. That s the worst start to a year since 1970 – but the Society of Motor Manufacturers and Traders cautioned the numbers could have been even worse if it hadn’t been for the availability of click-and-collect preventing greater decreases.
®, a provider of enterprise cloud data management, announced the industry’s first enterprise-scale cloud-native Customer 360 SaaS solution, a game changer for Customer Experience (CX), designed to help enterprises rethink and reimagine how they deliver a CX in a post-pandemic, digital-first, cloud world.
“Today’s customers demand a digital-first experience that delivers the highest satisfaction,” said Scott Holcomb, Principal, Deloitte Consulting LLP. “With the new Informatica Customer 360 solution built on the Cloud and designed for the Cloud, together Deloitte and Informatica can help enterprises radically transform their CX with a modern cloud-native, microservices-based, API-driven, AI-powered architecture.”
Built on the Informatica Intelligent Cloud Services (IICS) platform, the new Customer 360 solution is the world’s first enterprise scale, cloud-native, end-to-end master data management SaaS solution that provides seamless connectivity, data integration