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Omnicom PR Firm Porter Novelli CEO Shares Plan for Comeback


Porter Novelli
Omnicom PR agency Porter Novelli is trying to turn itself around after years of decline.
It s refocusing on purpose-driven marketing and clients like Sony and the Recording Academy.
But building a pitch around purpose is risky, and other PR firms are chasing similar work.
The Omnicom-owned public-relations firm Porter Novelli has struggled for years, with its revenue sliding from an estimated $127 million in 2014 to $110 million in 2019.
Now, Porter Novelli is trying to jump-start its business under David Bentley, a vet of McKinsey and the ad agency AKQA who became CEO in March 2020, replacing Brad MacAfee.
Under Bentley, the firm has focused on four areas with an emphasis on purpose-driven marketing and the goal of broadening the scope of the work it does for clients: ....

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Investegate |Applegreen PLC Announcements | Applegreen PLC: Scheme of Arrangement & Completion of Acquisition


Goodbody (Sole Financial Advisor and Joint Broker to Applegreen)
Brian O Kelly / Finbarr Griffin / John Flynn / Richard Tunney                                                       +353 (0) 1 667 0420
Shore Capital (Nominated Adviser and Joint Broker to Applegreen)
Malachy McEntyre / Stephane Auton / Patrick Castle / Daniel Bush                                               +44 (0) 20 7408 4090
MHP Communications (Public Relations Adviser to Applegreen)
Simon Hockridge / Peter Hewer                                                                                                        +44 (0) 7709 496 125
Drury Porter Novelli (Public Relations Advisor to Applegreen)
Paddy Hughes                                                                                                                      ....

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