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. In this edition, we delve into the marketing behind a viral supermarket ad, the criticism that followed, and ways budget-minded Canadians can shop ethically during the COVID-19 pandemic. Ask any Canadian who’s bought groceries at No Frills and they can probably confirm that, unlike what’s shown in the supermarket’s latest viral ad, they’ve never flown through aisles, surfboarded on their receipts, or encountered a grandma shopping faster than Usain Bolt. These superheroic feats can be seen in a short animated commercial by No Frills released late last year that’s taken off on Twitter as of late, due to an incredulous tweet that’s racked up more than 3.7-million views and nearly 300,000 likes. ....