ColoradoBiz Magazine
It reminds us why we do the work we do
January 8, 2021
UnitedHealthcare of Colorado President and CEO Marc Neely and Denver Broncos player Ja’Wuan James presenting a $12,000 bike and helmet donation to Godsman Elementary.
You’ve probably heard the phrase corporate citizenship–generally defined as a company’s responsibilities toward society. But have you ever wondered what it really means or why it matters? These are questions I think about frequently. Data indicates that social and ethical governance is good for business. Companies with a reputation for social responsibility boast higher valuations. And a strong, ethical reputation can reduce staff turnover by up to 50 percent–saving time and money that would otherwise be spent on hiring and training replacements.