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Corporate citizenship is more than a smart business move

ColoradoBiz Magazine It reminds us why we do the work we do January 8, 2021 UnitedHealthcare of Colorado President and CEO Marc Neely and Denver Broncos player Ja’Wuan James presenting a $12,000 bike and helmet donation to Godsman Elementary. You’ve probably heard the phrase corporate citizenship–generally defined as a company’s responsibilities toward society. But have you ever wondered what it really means or why it matters? These are questions I think about frequently. Data indicates that social and ethical governance is good for business. Companies with a reputation for social responsibility boast higher valuations. And a strong, ethical reputation can reduce staff turnover by up to 50 percent–saving time and money that would otherwise be spent on hiring and training replacements.

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