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GBTA Allied Leadership Council elects new leaders
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HSMAI Announces Dynamic Educational Lineup For Marketing Strategy Conference
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Best Western Heats Up The Return Of Travel With New Summer Promotion
Best Western Rewards® members receive up to $100 in gift cards
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Best Western
“See You Soon” promotion from its award-winning Best Western Rewards (BWR
®) program. With this offer, BWR members can earn up to $100 in Best Western Travel Cards
® (gift cards) during their summer travels – one $20 gift card is awarded for each night they stay at a Best Western-branded hotel now through September 6, 2021 with a limit of five gift cards. Advertisements
“With the world gradually reopening and travel demand on the rise, Best Western is excited to reward its valued guests as they plan their long-awaited summer vacations,” said Dorothy Dowling, Senior Vice President and Chief Marketing Officer of Best Western Hotels & Resorts.
BWH Hotel Group, Industry Leaders Discuss Summer Travel Rebound
May 20, 2021
During the 15
th annual BWH Hotel Group Travel Summit, travel industry leaders discussed an uptick in bookings and trends shaping the industry.
The panel, moderated by Dorothy Dowling, senior vice president and chief marketing officer of BWH Hotel Group, included Greg Staley, senior vice president of communications for the U.S. Travel Association; Nelson Boyce, managing director of Travel for Google; and Paula Twidale, senior vice president of Travel for AAA.
Panelists discussed how stimulus checks, savings, and the vaccine rollout have impacted consumer sentiment and pent up travel demand, which was highlighted by AAA’s Memorial Day Holiday Travel Forecast. AAA’s findings predict that 37 million Americans will travel this Memorial Day weekend (May 27-31), a 60% year-over-year increase from the 23 million Americans that traveled during the same time period in 2020. This is expected to kick off a
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