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Zaxby's Signature Sandwich Goes National | RestaurantNewsRelease.com

Zaxby’s Signature Sandwich Goes National
March 2, 2021
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Athens, GA (
Restaurant News Release) The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of
Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%.
“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest brand competing in the sandwich war, I’m confident we have the right ingredients to win on taste and make chicken sandwich enthusiasts switch to Zaxby’s.” ....

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Zaxby's Signature Sandwich Goes National | RestaurantNews.com

March 2, 2021
·
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Athens, GA (
RestaurantNews.com) The Chicken Sandwich War Ain’t Over Yet ™. The national rollout of
Zaxby’s acclaimed Signature Sandwich is underway. All 909 locations across the brand’s 17-state footprint are now stocking the no-longer-secret weapon first launched in test markets in October 2020. During the test, Zaxby’s new Signature Sandwich exceeded the performance of the existing hand-breaded fillet by 600%.
“When it comes to portion size, flavor and quality ingredients, Zaxby’s is in it to win it,” said Joel Bulger, CMO. “While we may not be the largest brand competing in the sandwich war, I’m confident we have the right ingredients to win on taste and make chicken sandwich enthusiasts switch to Zaxby’s.” ....

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Zaxby's rolls out new chicken sandwich systemwide

Signature offering has been in test since October
Zaxby’s Operating Co. L.P. is rolling out its new chicken sandwich to all 909 locations, accompanied by a loyalty program giveaway and branded social-media stickers, the company said Tuesday.
The Athens, Ga.-based quick-service chain began testing its new chicken sandwich last October in the Tennessee markets of Nashville, Knoxville and Tri-Cities (Kingsport, Johnson City and Bristol), and the Kentucky markets of Louisville and Lexington and this week’s rollout is to all 17 states.
The company Tuesday said the new Signature Sandwich outsold the existing breaded fillets sixfold.
“When it comes to portion size, flavor and quality ingredients, Zaxby s is in it to win it,” said Joel Bulger, the company’s chief marketing officer, in a statement. “While we may not be the largest brand competing in the sandwich war, I m confident we have the right ingredients to win on taste and make chicken sandwich enth ....

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Zaxby's Expands in Bradenton, Fla. With New Store and New Design

February 23, 2021
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Athens, GA (
Zaxby’s is bringing hand-breaded goodness and finger-licking deliciousness to a second location in Bradenton, Fla. Located at 5020 14
th St., the new Zaxby’s is owned and operated by Britt Smallwood, a Manatee County resident who opened his first Zaxby’s in Manatee County in 2017. Featuring a fresh store layout, the new Bradenton Zaxby’s is scheduled to open for drive-thru, order ahead and curbside pick-up on Monday, March 1, 2021. The dining room will open at a later date pursuant to corporate guidelines.
“We’re excited to bring a second Zaxby’s location to the Manatee County community,” said Britt Smallwood, Zaxby’s licensee and owner of Palmwood Foods, LLC. “I’m a second generation Zaxby’s licensee and have embraced the brand ever since my dad opened his first store 18 years ago.” ....

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Zaxby's Expands in Bradenton, Fla. With New Store and New Design

Zaxby's Expands in Bradenton, Fla. With New Store and New Design
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