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Spainâs Diario de Navarra refining strategies to boost digital subscribers During the past year, the staff of Diario de Navarra (DN), a regional news publisher based in Pamplona, Spain, have been intensifying their efforts to drive digital subscriptions. | June 1, 2021 These efforts include a vigorous onboarding programme for new subscribers throughout their first 100 days to encourage them to keep coming back to the DN site and make them aware of all the benefits of subscribing, including free access for a friend or relative, Diario de Navarraâs newsletters (some 20 in all) and, of course, the latest articles. âFor us, itâs very important these 100 first days,â says EstefanÃa Nicolás, DNâs Director of Digital Strategy, Marketing and Sales. âWe have to make sure that they come, if not every day, almost every day. If they donât use the content, they are going to unsubscribe, and we are going to have a high churn rate ....