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Defence Force Recruiting launches 'Your life, plus Army Reserve.' campaign via VMLY&R


May 19 2021, 9:22 am | BY Ricki Green | 10 Comments
In its first major brand campaign since Defence Force Recruiting returned to the agency, VMLY&R has created ‘Your life, plus Army Reserve’. The energetic campaign demonstrates that you don’t need to give up your lifestyle, your career, your day job or your studies to join the Army Reserve.
 
Sweetshop director Joel Harmsworth was enlisted to bring a dynamic and visually stunning campaign to life that not only unveiled the diverse equipment and people you’ll get to work with in the Army Reserve, but also capture the exciting and challenging environments you’ll get to experience. ....

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Defence Force recruiting campaign returns with 'Your life, plus Army Reserve'


May 19, 2021 11:01
The Australian Defence Force has launched a new recruitment campaign, in the first major work since returning to VMLY&R.
The tagline “Your life, plus Army Reserve”, communicates that Australians don’t need to give up an established lifestyle, career, day job or studies to join the Army Reserve.
The 60 second film displays a range of different professionals, from nurses and lifeguards to soccer players carrying out Defence Force duties.
The Defence Force creative account moved to Havas in 2013, previously, then named George Patterson Y&R held the account for 13 years, winning a string of awards during that period. The agency won back the account in 2019, following a pitch process where the recently consolidated VMLY&R beat out Host/Havas in the final two. ....

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Australia's Treasured Outback Now Needs Urgent Protection


May 16, 2021 10:58 PM EDT
In Australia s collective mythology, the outback plays a significant role. For others, it s a mythical land of extreme beauty and adversity that shaped the Australian psyche. For some, though, this is a false myth - a tale that Australia wished to tell itself and desired to believe, of a property that had been taken from Aboriginal people, as author Alexis Wright puts it.
(Photo : Photo by Mark Kolbe/Getty Images)
Outback
(Photo : lum-box on PIxabay)
What is certain is that the enormous country, which encompasses 5.6 million square kilometers and includes the Northern Territory, much of Western Australia, South Australia, Queensland, and a corner of New South Wales, is one of the world s few great untamed regions. ....

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Fabled land or false narrative: what is the modern outback?


In Guardian Australia’s new series, the Modern Outback, launching today, we examine some of the environmental and social challenges facing the outback. Protecting this land, its plants and animals, and those who care for it should be one of our top concerns. Our team of journalists and photographers meet those trying to address each of these challenges, and we also hear from those who know this land best to discover what they think the priorities should be.
Australia s Modern Outback email sign up
Journalists Calla Wahlquist, Josh Nicholas and Nick Evershed tried to find out who owns the outback. After months of searching, they uncover some interesting answers. The information they sourced paints a picture of increasingly consolidated land ownership in outback Australia and a growing Indigenous estate. ....

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