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What happens when English meets Italian

Wanted in Rome
12 May, 2021
By Martin Bennett
In these days of problematic foreign travel, one could take an alternative pleasure (or horror?) tour along the frontiers where English and Italian meet. And without having to move a centimetre.
Take
backuppato: Using the same term, a friend from Verona stopped my ever-shaky Italian comprehension in its tracks. “Scusami, un inutile anglicismo,” he explained, recalling an italicised category that peppered his father’s 1930s
Palazzi dictionary. “Ah, backed up,” the penny dropped.
cliccatore,
followare,
zoomando.
Back in the 1930s the main objection to the use of foreign words derived from the fascist regime’s disapproval of things mainly American. A decree went as far as banning anglicisms in shop signs and adverts; transgressors risked six months imprisonment. ....

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Too cool for schl? Linguists pour scorn on Abrdn rebranding

Last modified on Tue 27 Apr 2021 11.17 EDT
Should we be worried for the English language when companies drop their vowels to appear more modern? No, say leading linguists, but a company rebranding is wrong because it is ill-judged, confusing and is definitely not the zeitgeist. It stnks.
Standard Life Aberdeen announced on Monday a name change to Abrdn, joining brands such as Flickr, Scribd, Grindr and Tumblr in dropping vowels from their names. The move was met with bafflement and scorn from linguists, who wondered if the name was now pronounced Aburden, Abradon or Aberdeen.
“To me it just smacks of old people trying to use youth language, or wanting to speak like teenagers, which is always a mistake,” said Rob Drummond, a reader in linguistics at Manchester Metropolitan University and an expert in the language of young people. “It looks like older people desperately trying to sound cool.” ....

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Customer Love: How to Take Your Business from Good to Great

Ready to hear your new edge in business? It’s customer love. The key is simple: Stop selling and start connecting.
Going beyond the transaction is what keeps you in business. Only 4 percent of entrepreneurial ventures survive to see 10 years. I’m proud to be one of the exceptions, with 18 years behind me as a speaker, author and coach. Before starting out on my own, I spent years in hospitality, even working at Disney, so I have a deep appreciation for great customer service. My years as a solopreneur have only furthered my belief that relationships are the currency of professional success. ....

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Hitting the Books: The bias behind AI assistants' failure to understand accents

” Copyright © 2021 Edited by Thomas S. Mullaney, Benjamin Peters, Mar Hicks and Kavita Philip. Used with permission of the publisher, MIT Press.
Voice technologies are routinely described as revolutionary. Aside from the technology’s ability to recognize and replicate human speech and to provide a hands-free environment for users, these revolutionary claims, by tech writers especially, emerge from a number of trends: the growing numbers of people who use these technologies, the increasing sales volume of personal assistants like Amazon’s Alexa or Google Home, and the expanding number of domestic applications that use voice. If you’re a regular user (or designer) of voice technology, then the aforementioned claim may resonate with you, since it is quite possible that your life has been made easier because of it. However, for speakers with a nonstandard accent (for example, African-American vernacular or Cockney), virtual assistants like Siri and Alexa are unresponsive ....

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Dhaka Courier

Dhaka Courier
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