Costa Mesa planning commissioners reject bid to install LED billboards at Triangle Square
A rendering of an LED billboard proposed for the corner of 19th Street and Newport Boulevard, at Costa Mesa’s Triangle Square.
(Courtesy of Selbert Perkins Design)
By Sara CardineStaff Writer
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Costa Mesa planning commissioners on Monday rejected a proposal to install LED billboards at the Triangle Square shopping center, claiming the electronic signs defy the spirit of the city’s sign ordinance and might constitute a special privilege.
The three billboards whose combined area totals nearly 2,600 square feet are part of a planned signing program intended to update the façade of the struggling retail complex, generate ad revenue and bolster tenancy.
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I’m responding to the “Clearing up misconceptions” commentary about the Triangle Square LED billboard sign proposal. Reading owner Tyler Mateen’s commentary, I feel he hasn’t heard the concerns of Costa Mesa residents and businesses. He never addressed the current traffic flow issues and safety concerns brought on by the distraction of flashing signs. The sign proposal would allow the mall to bypass a city ordinance prohibiting such displays. Asking for an exception was arrogant and is one-sided in the mall’s favor, along with the proposal to not pay the city for three years, craft a 60-plus-year agreement (longer than a mortgage and most marriages) and allow third-party advertising that will only hurt the tenants there and confuse drivers.