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Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses
Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools like running storefronts, accepting payments and building websites accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses but that, if ignored, can result in the failure of a business before it even really gets started.
Trademark registration is one such concern, and Toronto-based startup Heirlume just raised $1.7 million CAD (~$1.38 million) to address the problem with a machine-powered trademark registration platform that turns the process into a self-serve affair that won’t break the budget. Its AI-based trademark search will flag if terms might run afoul of existing trademarks in the U.S. and Canada, even when official govern ....

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