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Heineken's Desperados Launches First Alcohol-Free Innovation, Desperados Virgin 0.0%

Amsterdam – Born from a wild experiment, Desperados Virgin 0.0% pushes the boundaries of non-alcoholic alternatives and unleashes the adventurous side of beer drinkers. The brand’s first alcohol-free innovation delivers the ultimate refreshment, bringing the Desperados vibe to any occasion – all without the alcohol.
Offering 100% taste with 0% alcohol, Desperados Virgin 0.0% unlocks a new experience for the growing number of drinkers who want more choice when it comes to alcohol-free alternatives while still looking for excitement and adventure. Perfect for all occasions, Desperados Virgin 0.0% is the ideal drink for those who want to Live Today, Love Tomorrow, inviting people to step beyond the obvious and celebrate the unexpected with great tasting, alcohol-free beer. ....

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Heineken to roll out Desperados Virgin 0.0% worldwide

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Desperados launches Virgin 0.0% non-alcoholic beer

Desperados rolling out its non-alcoholic beer globally after France launch ....

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New product launches in the low to no alcohol category

New product launches in the low to no alcohol category
With the momentum behind Dry January stronger than ever, a raft of new products are hitting the shelves this month to cater for health-conscious consumers.
Desperados Virgin 0.0%
Heineken’s Desperados is rolling out its first alcohol-free innovation, Desperados Virgin 0.0%.
Created from a ‘unique recipe of citrus and zest of lemon,’ the brand initially launched in France last year. It is now rolling out globally: firstly in the Netherlands and Poland this month, followed by Belgium in February, before launching in additional markets throughout 2021.
Diederik Vos, Desperados Brand Director, said:
“Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey. With a growing number of drinkers seeking alcohol-free alternatives, we are delighted to expand Desperado ....

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