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Coon Cheese changes name to Cheer Cheese, pledging to build a culture of acceptance Posted WedWednesday 13 updated WedWednesday 13 JanJanuary 2021 at 12:53am The recipe will remain the same, but the new packaging will be on supermarket shelves in July. ( Share Print text only Cancel Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations. Key points: Saputo Dairy Australia said the name change would reinforce values of acceptance and respect The company s website previously said the cheese was named after Edward Coon, who holds a patent for a cheese-making process But Dr Hagan said his research showed Mr Coon was an uneducated factory worker added to the patent 10 years after the cheese was sold ....
New brand name for Coon Cheese revealed Saputo Dairy responds to increased consumer demand for racial and cultural sensitivity from brand owners and rebrands iconic cheese Six months after bowing to consumer backlash against the racial overtones of its iconic Australian cheese brand, Coon has announced ‘Cheer Cheese’ as the new name for its product from July this year. In a statement, the brand’s parent company, Saputo Dairy Australia, said the name change followed a diligent review to honour consumer affinity with the brand while aligning to “current attitudes and perspectives”. Despite the name ‘Coon’ being derived from original founder, Edward William Coon, who patented a cheese ripening process used to make the company’s original cheeses in 1935, consumer concerns and sentiments saw the company opt to retire the brand name after an 85-year run. ....