Kia Is Having The Best Sales Year In Its History carbuzz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from carbuzz.com Daily Mail and Mail on Sunday newspapers.
Sales in the US have been strong.
Kia has been doing pretty well lately. The South Korean brand just secured a massive investment from Apple, and while some manufacturers have certainly done better than others, Kia hasn t been left behind. Following a best-ever sales year in 2020, 2021 is off to a great start too. Kia Motors America is maintaining that great momentum and is now reporting its best-ever January sales figures. Who would have thought that a brand barely capable of selling a car that stays in one piece a decade ago would be breaking records now? But that s just what has happened.
While many automakers will write 2020 off as a failure, history could well show last year as Hyundai s most significant turning point. The South Korean automaker capitalized on its growing reputation for its vehicles as value propositions in the pandemic s price-sensitive market while cranking up the style and build quality with a slew of new and updated vehicles such as the Kia Telluride and Hyundai Sonata. At the same time, Hyundai has started growing its N performance brand and is steadily winning journalists and enthusiasts alike with its more aggressive models.
As 2021 shapes up to be more of the same with delays on the vaccine s projected availability, Kia s ability to weather the storm while delivering quality products could be one of the few positives for the auto industry from a customer advocate point of view.