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Guide Dogs launches campaign for people with different levels of vision via Thinkerbell


July 13 2021, 9:42 am | BY Ricki Green | 4 Comments
A new campaign created by Thinkerbell for Guide Dogs Australia aims to dispel misconceptions that the organisation only provides services related to its much-loved namesake, and encourage people with low vision or blindness to seek support from the charity’s wide range of services much sooner.
 
The ‘more than just guide dogs’ campaign aims to speak directly to Guide Dogs’ prospective client base through a video with executions that are accessible and tailored specifically to people with low vision or blindness.
The campaign was developed in collaboration with a range of specialists including Guide Dogs practitioners and people with low vision or blindness, and features the singular message, ‘More than just guide dogs.’ animated on screen to change in size, position and colour to account for some of the most common vision conditions. These include blurred vision, tunnel vision, peripheral visio ....

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Movember fights for men's health year-round with 'More than a Month' campaign via Gen C


February 16 2021, 10:27 am | BY Ricki Green | 2 Comments
Leading men’s health organisation Movember has teamed up with creative content studio Gen C on More than a Month. The fully integrated campaign is set to launch the global charity’s new monthly giving product, as it takes the fight for men’s health year-round for the first time.
 
Now approaching its 18th year, the annual Mo-growing campaign has traditionally encouraged supporters to rally each November in support of Movember’s cause areas: men’s mental health, suicide prevention, prostate cancer and testicular cancer.
Gen C managing director Jack White said More than a Month was built around not only communicating the benefits of reducing men’s health issues, but also to emphasise that in doing so, we all get more. ....

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