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10 ViacomCBS signs first-party data partnership with LiveRamp


10 ViacomCBS signs first-party data partnership with LiveRamp
July 15, 2021 9:48
Ten ViacomCBS has entered into a broadcast data collaboration with global data connectivity platform LiveRamp, which will connect advertisers first-party data for insights, activation, measurement, or attribution.
The partnership, which Ten ViacomCBS calls an Australian-first, will make the media company the first content producer to offer access to this data through LiveRamp
’s Safe Haven, which it says prioritises privacy.
Ten ViacomCBS director of sales, Sophie Hicks Lloyd, said: “We are thrilled to have LiveRamp on board. The appetite from our clients for addressable, people-based targeting solutions has never been greater, and this is the perfect complement to our premium tech and data stack.” ....

Sophie Hicks Lloyd , Hicks Lloyd , Deb Osullivan , Network Ten , Authenticated Traffic Solution , Seven West Media , Josh Slighting , Safe Haven , Debo Sullivan , சோஃபி ஹிக்ஸ் லாயிட் , டெப் ஓசுள்ளிவண் , வலைப்பின்னல் பத்து , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு , ஏழு மேற்கு மீடியா , பாதுகாப்பானது புகலிடம் , டெபோ சல்லிவன் ,

OpenX and LiveRamp Expand Partnership Globally in Australia


OpenX and LiveRamp Expand Partnership Globally in Australia
Marketers now able to seamlessly reach addressable, people-based audiences across the OpenX Exchange
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SYDNEY, March 8, 2021 /PRNewswire/  OpenX and
LiveRamp (NYSE: RAMP) today announced the expansion of their US partnership into Australia, providing local marketers with an improved way to reach audience segments on LiveRamp Authenticated Identity Infrastructure. As part of the integration, marketers will be able to increase their addressable reach and engage with their audiences across thousands of publishers inventory, including web, in-app, and connected TV (CTV) through the OpenX exchange.
Australian marketers are increasingly looking for audience targeting solutions that are comparable to what they can achieve with the walled gardens, and by partnering with LiveRamp and OpenX, they can create relevant, people-based audiences, and then activate these audie ....

United States , New South Wales , Flaminia Sapori , Mitch Greenway , Deb Osullivan , Openx Technologies Inc , Liveramp Authenticated Identity , Liveramp Authenticated Identity Infrastructure , Trade Desk , Openx Deal , Debo Sullivan , Authenticated Traffic Solution , Openx Technologies , Computer Amp Electronics , Data Analytics , Joint Ventures , ஒன்றுபட்டது மாநிலங்களில் , புதியது தெற்கு வேல்ஸ் , மிட்ச் கிரீன்வே , டெப் ஓசுள்ளிவண் , வர்த்தகம் மேசை , டெபோ சல்லிவன் , அங்கீகரிக்கப்பட்டது போக்குவரத்து தீர்வு , கணினி ஆம்ப் மின்னணுவியல் , தகவல்கள் பகுப்பாய்வு , கூட்டு முயற்சிகள் ,