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Lauded for putting fliers’ safety over business interests through campaign 03 Jun, 2021 - 01:16 PM IST     |     By indiantelevision.com Team     Mumbai: Delhi International Airport Limited (DIAL) has won hearts online for its effort to discourage people from non-essential travel. DIAL launched a social media campaign with a series of #TravelTomorrow quotes to drive home the message with a twist. The campaign was conceptualized by 22feet Tribal Worldwide, part of the DDB Mudra Group. With the country grappling with the second wave of the pandemic, people have been advised to stay indoors to curb the spread of Covid-19. In a crisis of this nature, non-essential travel is best avoided. However, constant reminders of beautiful locations, serene beaches on social media can potentially trigger housebound travellers to put their pending travel plans in action. This insight was an enabler for DIAL to go against the very grain of its own interest and launch a campaign that

Vande bharatDebashish ghoshDelhi international airport limitedMudra groupTribal worldwideCarpe diemSocial media campaign22feet tribal worldwideDdb mudra groupவந்தே பாரத்டெபாசிஸ் கோஷ்டெல்ஹி சர்வதேச விமான வரையறுக்கப்பட்டவைமுத்ரா குழுபழங்குடி உலகளவில்கார்பே டீம்