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Online fashion retailer Shein appoints Australian marketing agency July 30, 2021 10:19 Online fashion platform Shein has appointed marketing agency How Communications to its brand account. The Chinese e-commerce company is worth an estimated US$15 billion, with some, such as Insider, labelling it as a fast fashion brand, that “encourages a cycle of constant buying”. The project is in partnership with Melbourne fashion PR agency Effie & Co, and includes an ongoing 12 month PR campaign to establish the Shein brand in Australia. Ted Wang, country head AUNZ at Shein, said: “The How Communications pitch showed extensive Australian market knowledge; this is important as we aim to raise awareness of Shein’s commitment to local fashion in Australia.” ....
Extra Crunch roundup: RapidSOS EC-1, how to prep for an M&A exit, inside Genki Forest – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
Cowboy Ventures' Ted Wang: CEO coaching is 'about having a second set of eyes' – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
Don't miss these highlights today, day one of TC Early Stage 2021: Marketing and Fundraising – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.
Announcing the TechCrunch Early Stage Marketing & Fundraising agenda In April, we brought you over a dozen breakout sessions on fundraising and operations at the TC Early Stage event. Calendly’s Tope Awotona explained how to bootstrap effectively, Marlon Nichols shared how to get an investor’s attention, Zoom CRO Ryan Azus talked about how to build and lead a sales team, and Fuel Capital’s Leah Solivan told us about the worst startup habits and how to kick them. But that was just the tip of the iceberg. On July 8 and 9, we’re bringing even more of that goodness to the table with TC Early Stage Marketing & Fundraising. Our speakers will give brief presentations around a variety of startup core competencies, like product-market fit, paid marketing strategies, and of course, fundraising. Each session is specifically designed to allow for loads of audience Q&A so you can ask your own questions to these experts. ....