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//]]>// >By Nicholas Otieno
Apr 20, 2021 5:00 AM PT
An increasing number of consumer-packaged goods (CPG) companies are shifting to the direct-to-consumer (DTC) e-commerce model, thus bypassing retailers as middlemen.
As a result, brand manufacturers often find themselves competing with their traditional indirect distribution channels, which still remain important to their operations.
This raises questions of which e-commerce strategies manufacturers can utilize to meet customers needs without jeopardizing relationships with their retail distribution partners.
The E-Commerce Times spoke with several DTC experts to help shed some light on these issues.
DTC Catalysts
CPG manufacturers are facing pressures brought by changes in the global economy. While 60 percent of consumer-goods companies feel moderately prepared to capture e-commerce growth opportunities, many still question whether they should adopt DTC to remain competitive, and how to do it.
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April 5, 2021 – As the pandemic raged last spring, chief human resource leaders stepped up around the nation. Their task: to play a starring role in helping organizations navigate and fight through a challenge that has turned out to be far greater than the one faced during the Great Recession. A recent article in The Economist noted that during the health crisis of 2020, CHROs “keep employees healthy; maintain their morale; and oversee a vast remote-working experiment.” As companies now begin to slowly emerge from the COVID-19 era, these HR chiefs have other pressing dilemmas, like whether t
“It’s important to validate whatever feelings they have, and make sure you show you understand their feelings,” Young says.
Explaining that bushfires and other disasters are scary even for adults can acknowledge children’s feelings without dismissing them. Coming from a position of strength is also important, she says, to demonstrate that there are many people who can help people be safe in the event of a bushfire.
“What books do, and any reading, is it normalises [an experience], presents this as something that happens to lots of people,” Young says. Reading may not just be about bushfires, but any trauma or disaster. “This can allow children to ask questions and stimulate conversation.”