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Premium Content Subscriber only And their latest drop is no expection. Hidden Barrels is the first expression in a new series created at the distillery aptly named: The Distillery Edition. So how do they keep their barrel of creativity full? It starts with you - the rum drinker and consumer. Sitting at the Distillery, Bundaberg Rum Distillery marketing and experience manager Duncan Littler provided a glimpse into the process behind creating iconic Bundaberg Rum products. You start with the consumer and think about who is the person that s actually going to drink this product? And when and how are they going to drink it? he said. ....