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Nielsen Holdings plc (NLSN) Q2 2021 Earnings Call Transcript

Bobble AI Integrates Nielsen Digital Ad Ratings

Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification

Bobble AI integrates Nielsen Digital Ad Ratings for rigorous audience verification This latest addition builds more trust among brands, apart from validating the company’s targeted approach and a result-oriented strategy to help them reach the intended audience Delhi, April 07, 2021 Bobble AI, the conversation media platform that makes everyday smartphone conversations expressive, smart, and personalised, has announced that it has been certified by Nielsen for Digital Ad Ratings (DAR), which deals in advertising campaign measurement. The AI-led tech platform already has an in-house data analytics team that gives brand marketers deeper insights such as measurement of reach and frequency per campaign.

Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV

Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here s what you need to know. SEJ STAFF Amy BishopOwner & Marketing Consultant at Cultivative, LLC Bio 196 In 2020, more people than ever streamed YouTube on connected TVs (CTV). This is driven in part by people spending more time at home, resulting in more folks choosing to watch YouTube primarily on the TV screen. In December 2020, a quarter of logged-in YouTube CTV viewers watched content almost exclusively (more than 90%) on the TV screen, according to internal YouTube data.

Citing Growing Connected-TV Audience, YouTube Adds Nielsen Measurement For Ad Campaigns

Over the past two years, YouTube has worked to establish itself as a competitor to traditional television networks, citing the continually growing number Over the past two years, YouTube has worked to establish itself as a competitor to traditional television networks, citing the continually growing number of people watching its content on TV sets.