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Star Media Group eyes more subscription dollars with new ad-free premium plan


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16 July 2021
Star Media Group is doubling down on its digital efforts by launching an advertisement-free premium plan for The Star Digital Access. This was done in response to popular demand for the Digital Access membership since its launch in March 2020.
The new plan aims to give members an uninterrupted and seamless reading experience, along with full access to
The Star via the website and the mobile application. It is also offering premium plan subscribers extensive access to news, features, videos, interactive graphics as well as exclusive members-only content.
In addition to an enhanced reading experience, subscribers to the one-year premium plan will be eligible for a Gold StarTreats loyalty programme membership. Gold StarTreats members will be entitled to exclusive promotions, extra discounts on Star Media Group products and double entries to monthly StarTreats giveaways. Subscribers of the standard plan can ....

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