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Chiptole CEO Brian Niccol talks delivery profits and digital dominance


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Brian Niccol, who became CEO in March 2018, talks about a post-vaccinated restaurant world. 
He tells Insider his thoughts on digital-only menu items, franchising, and the future of delivery.
The customer understands, over time, delivery costs more than going and picking it up yourself, Niccol said.
In early 2020, Chipotle Mexican Grill CEO Brian Niccol looked at the company numbers and felt pretty excited about the momentum. Through the end of February, same-store sales had increased 14.4%. Even better, transactions were up just over 10% at a time when the rest of the industry was struggling with visits.  ....

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