Carolyn McCall, ITV Chief Executive, said: Our H1 results demonstrate that ITV is emerging from the worst effects of the pandemic. We ve continued to implement our key strategic priorities and have further strengthened the business. Total external revenue was up 27% driven by 26% growth in ITV Studios revenue and a 29% increase in total advertising revenue within which total video on demand advertising was up 55%. We are now a more flexible, more efficient and more digital business. We have successfully completed the first phase of our More Than TV strategy and look forward to building on this platform to accelerate our transformation to a digitally led media and entertainment company.
UK broadcasters complete integration of Digital UK and Freesat
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BBC, ITV and Channel 4 join forces to offer streamlined free TV services
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BBC, ITV and Channel 4 join forces to offer streamlined free-to-view service. (PA) The BBC, ITV and Channel 4 have joined forces to bring together Digital UK Ltd which will facilitate the UK’s subscription-free television service of Freeview and Freesat UK. The collaboration will mean UK viewers will continue to have access to range of high quality, free-to-view content from the country’s main broadcasters. Jonathan Thompson, CEO, Digital UK, said: “I’m delighted to be heading up the new entity and am very much looking forward to leading the development of free-to-view TV in the UK over the coming years.
BBC, ITV and Channel 4 join forces to offer streamlined free TV services
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