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Bath & Body Works, which kept a presence at DeSoto Square even after the likes of Sears, JCPenney, Spencer s and Victoria s Secret all closed, will relocate to the Shoppes of Paradise Bay at 75th Street and Cortez Road West in Bradenton. The property, which is owned by Benderson Development Co. of Manatee County, has other major retail tenants like Starbucks, Bonefish Grill and HomeGoods. Ulta Beauty opened a location in the plaza earlier this year. For now, though, Bath & Body Works is operating out of another Benderson plaza, the Fresh Market Promenade. It s in a 1,800-square-foot temporary location next to Jersey Mike s Subs in the plaza on Manatee Avenue West. ....
For a mall whose opening day in 1973 was so ceremonious, the DeSoto Square Mall had a quiet death. On Friday, its last day in business, only four stores were open, and a handful of shoppers walked the halls – honestly, not too different from any other day at the Bradenton shopping center in the 21st century. My colleague, Jesse Mendoza, who was there for its last day in my absence, found a lot of those same familiar sights – empty hallways, boarded-up storefronts and a handful of shoppers. There wasn’t even a formal announcement about the end of DeSoto Square, just a sign posted at the door that said “MALL CLOSING FRIDAY 4/30/2021.” ....
Longtime customers returned to the DeSoto Square Mall on Friday to take one last stroll around what once was Bradenton’s retail gem. Only four shops remained open on the mall’s final day. The mall’s owners, DeSoto Owners LLC, gave tenants 30 days’ notice at the beginning of the month. The 60-acre mall opened in 1973, during the heyday of indoor malls. But in recent years, the mall has faced the same challenges that have plagued its peers, with stalwart anchor stores closing and once-robust chains leaving the smaller boxes empty. It has spent at least the past decade in protracted decline, punctuated by occasional hopes of revival that never came to fruition. ....