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Bestselling author Anita Chan knows the beauty industry is about more than vanity New book reveals the joys and struggles of 18 Asian women entrepreneurs who traveled many different paths to create their best lives USA, February 23, 2021 /EINPresswire.com/ Entrepreneur Anita Chan has known she would work in the beauty industry since her summer job at Bare Escentuals when she was only 14 years old. And if she had any doubts, a subsequent job at Sephora quelled them. That’s where she saw the shift in how the industry presents makeup to its customers. The goal became less about “covering up” one’s perceived flaws and more about enhancing one’s attributes. As a teenager with acne, this message appealed to her. Then one day a young girl came in with the Make-a-Wish Foundation. Her wish was simply to get her makeup done. “I will never forget this,” Anita says. “This girl really became my purpose and my drive for going into the industry, bec ....
How financial planner and bestselling author Marguerita Cheng defied the naysayers New book reveals the joys and struggles of 18 Asian women entrepreneurs who traveled many different paths to create their best lives USA, February 23, 2021 /EINPresswire.com/ As the enterprising child of immigrants (my Dad was an immigrant, not my Mom- I may need help clearing this up) , Marguerita Cheng earned a degree in finance and spent 14 years as a financial advisor at a large investment firm. But two things always bothered her: the emphasis on assets under management and lack of focus on financial planning. Finally, she decided to launch her own firm to focus on personal finance, helping individuals and families understand their finances, prepare for the unexpected, and have more confidence when it comes to money. Specifically, she wanted to give financial advice not just investment advice to younger clients and those from diverse, multicultural backg ....