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A Playbook To Help You Increase Your Customers' Average Order Value


A Playbook To Help You Increase Your Customers’ Average Order Value
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Offering alcohol delivery helped Dan Chapman, the co-owner of wood-fired pizza shop and craft beer bar A.W. Wander, increase his customers average order value (AOV). “It’s adding revenue to each sale,” Chapman explains. “We’re selling beers that are anywhere from $8 to $11 a can. So even if somebody was to order a couple beers on top of a pizza or two, we could be selling just as much, if not more, alcohol than we are food products.”
AOV, also known as average basket size, is a success metric that helps gauge your efforts in marketing, advertising, sales, and customer experience by representing brand engagement through a dollar amount. The more engaged customers are, the more likely they are to spend higher amounts at your business.  ....

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BentoBox Bolsters its Executive Team to Lead the Digital Transformation of the Restaurant Industry


BentoBox Bolsters its Executive Team to Lead the Digital Transformation of the Restaurant Industry
The new appointments include Darcy Kurtz as Chief Marketing Officer, Jessi Marcoff as Chief People Officer, and Dan Chapman as Chief Operations Officer following a record year for the company
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BentoBox, a website, e-commerce, and marketing platform for over 7,000 restaurants, today announced the addition of three key members to its executive leadership team.
On the heels of an unprecedented year for the restaurant industry, BentoBox will welcome its first ever Chief Marketing Officer and Chief People Officer, along with a new Chief Operating Officer to further its mission of empowering restaurants by building their digital presence. These foundational members of the c-suite will report directly to the CEO and round out an executive team that is 50% women. Joining the BentoBox team is:  ....

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Square announces on-demand alcohol delivery for restaurants and bars


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Square announced Wednesday that the point of sales system would now be introducing an on-demand alcohol delivery feature for restaurants, bars, breweries.
Square announces on-demand alcohol delivery for restaurants and bars
The cloud-based POS system is offering this commission-free feature that lets customers order alcohol through a foodservice operator
Square announced Wednesday that the point of sales system would now be introducing an on-demand alcohol delivery feature for restaurants, bars, breweries, or any other operator that partners with Square. This commission-free service will allow customers to purchase alcohol through an operator’s website and the order will then be fulfilled through DoorDash for a flat fee of $1.50. ....

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