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IPG Mediabrands + Scope3 partner up to Enable Clients to Move Toward Net-Zero in Media Buying

IPG Mediabrands and Scope3 today announced a first-of-its kind industry partnership whereby Mediabrands will use standards established by Scope3 to measure and reduce the carbon footprint of digital advertising, which will help codify an industry standard for emissions measurement. Mediabrands is th

Brian okelleyEileen kiernanMediabrands media responsibility indexData ethicsMedia productsLeveraging scopeBriano kelleyGreen media products

IPG Mediabrands and Scope3 partner to measure and reduce clients carbon footprint

IPG Mediabrands and Scope3 partner to measure and reduce clients carbon footprint
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Brian okelleyEileen kiernanMediabrands media responsibility indexMedia productsLeveraging scopeGreen media productsBriano kelley

TikTok and IPG Mediabrands launch global creator partnership

TikTok and IPG Mediabrands launch global creator partnership The platform will host creator camps for IPG Mediabrands agencies and clients to better understand how to connect with its audience. by Alison Weissbrot Free email bulletins

United statesDani benowitzKhartoon weissCreator collectiveNorth americaHorizon mediaCannes lionsMediabrands media responsibility indexMedia responsibilityஒன்றுபட்டது மாநிலங்களில்டானி பெனோவிட்ஸ்உருவாக்கியவர் கூட்டுவடக்கு அமெரிக்காஅடிவானம் மீடியாகேன்ஸ் சிங்கங்கள்மீடியா பிராண்ட்ஸ் மீடியா பொறுப்பு குறியீட்டு