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Tata Consumer Products reports net profit of Rs 133 crore in Q4


Tata Consumer Products on Thursday reported a consolidated net profit of Rs 133.34 crore for the March quarter as against a loss of Rs 50 crore in the year-ago period, mainly on account of growth in revenue and good control over expenditure.
However, margins were impacted by tea cost inflation in India. The company s board has recommended a final dividend of Rs 4.05 per equity for the financial year 2020-21.
Its revenue from operations rose 26.2 per cent to Rs 3,037 crore from Rs 2,405 crore reported in the same quarter last year.
The company said it has an exceptional item for the current quarter mainly representing costs relating to the business restructure and reorganisation of Rs 18 crore and loss on disposal of an overseas subsidiary of Rs 46 crore. ....

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Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon


Tata Starbucks to spend aggressively on digital and outdoor; will launch more outlets soon
In an interaction with BestMediaInfo.com, Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks, talks about leveraging digital media and the company’s future plans
Mumbai, March 15, 2021
Tata Starbucks will spend aggressively on outdoor and digital as it plans to open stores across the country.
“A large percentage of our consumers are millennials and most millennials are actually consuming digital content like never before. Having said that, there is a place for every kind of medium; for example, whenever we launch in a new city, we completely focus on outdoor and social media. However, currently, we continue to leverage digital a lot because that’s where our consumers are,” said Deepa Krishnan, Director, Marketing, Category, Loyalty, Digital at Tata Starbucks.  ....

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