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BW Businessworld Tata Motors Ties Up With Private Lenders For Commercial Vehicles Financing Tata Motors said its BS-VI offerings have garnered an overwhelming response in the market, with the fleet owners appreciating the lowered total cost of ownership of the vehicles . Photo Credit : Homegrown auto major Tata Motors on Monday said it has entered into partnerships with leading private banks, including HDFC Bank, ICICI Bank and Yes Bank, to fund its commercial vehicles. The tie-ups aim to enhance value offerings for customers of both new as well as pre-owned vehicles throughout the customer lifecycle, Tata Motors said in a statement. ....
December 11, 2020 By Anjana Naskar 152 Rajesh Kaul, VP, Sales & Marketing of Tata Motors (Commercial Vehicles) on the initiatives the brand is taking to keep the festive sentiment alive Q] This is the second time you launched the India Ki Doosri Diwali campaign for the festive season. What kind of response have you seen this time? The central premise that fuelled this campaign was to provide offers and gifts on the purchase of small commercial vehicles and pickups even after Diwali, thus continuing the festive spirit in the market. Overcoming the post-Diwali slump was imperative, and this campaign permitted us with a great opportunity to revive consumer sentiment by providing exciting offers. After its commendable performance last year, we decided to continue the ‘India ki Doosri Diwali’ campaign this year too. ....