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The great Indian OTT makeover Updated: Updated: February 21, 2021 06:57 IST With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country Share Article Stills from ‘Master’, ‘Drishyam 2’, and ‘Kannum Kannum Kollaiyadithaal’ | Photo Credit: duskysun With regional platforms, original shows, better subtitles, and an audience base that’s spilling outside metros and across borders, streaming is growing up in the country Last month, Master, the Tamil behemoth starring Vijay Setupathi and Thalapathy Vijay, ended the dry spell at local cinemas, opening to houseful shows and taking back an impressive ₹50 crore on the first day. What went contrary to the usual script, however, was that it headed to Amazon Prime Video just two weeks later. “I think ....
Bored of Netflix, Hotstar, Amazon? Here are 8 regional OTT alternatives Big players like Netflix, Amazon Prime Video already have a huge market share however, regional services are gaining momentum. DNA Web Team Jan 15, 2021, 04:47 PM IST 2020 was the year of OTT breakthroughs in India after the coronavirus-induced lockdown forced citizens to stay at home and Hindi film industry to shut shop. Subsequently, films stopped releasing in theatres, paving the way for OTT platforms to become the only medium for entertainment in most households. Until 2018, there was hardly any pureplay in regional OTT services. Now there are more than 15 OTT platforms across the nation with many more scheduled to launch in 2021. ....