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Ex-Pegasus veteran joins Hill+Knowlton health team


Ex-Pegasus veteran joins Hill+Knowlton health team
Laura Cook has been hired by Hill+Knowlton Strategies as an associate director in its health and wellness team, joining from Pegasus – now part of Mind+Matter – after nearly 15 years with the agency.
by Jonathan Owen
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United Kingdom , Cambridge Biomarketing , Laura Cook , Jess Walsh , Holland Barrett , Public Health Awareness Campaign , Ashfield Digital , People Not Patient , Global Blood Therapeutics , Best Public Health Awareness Campaign , Pharma Comms Awards , Takeda United , ஒன்றுபட்டது கிஂக்டம் , லாரா சமைக்கவும் , ஜெஸ் வால்ஷ் , ஹாலண்ட் பாரெட் , ஆஷ்ஃபீல்ட் டிஜிட்டல் , உலகளாவிய இரத்தம் சிகிச்சை , டாகேடா ஒன்றுபட்டது ,

Pandemic has made little positive impact on public's view of pharma


Pandemic has made little positive impact on public s view of pharma
15th December 2020
Contrary to popular belief COVID-19 has actually had little positive impact on perceptions of pharmaceutical companies, finds a new report launched by Takeda UK.
It also found that the pandemic has raised public perception of healthcare professionals while UK adults’ impression of politicians has got markedly worse.
The
Pharma: Repurposed? report considers the importance of ‘purpose’ to the pharma industry and how the sector can convey a stronger purpose to strengthen trust and ultimately improve outcomes for patients.
For the report, Takeda UK commissioned Ipsos MORI to conduct online interviews among adults aged 16-75 in the UK. ....

United Kingdom , Jon Neal , Takeda United , Takeda United Kingdom , ஒன்றுபட்டது கிஂக்டம் , ஜான் நீல் , டாகேடா ஒன்றுபட்டது , டாகேடா ஒன்றுபட்டது கிஂக்டம் ,

Alunbrig scores NICE backing for ALK+ lung cancer


Alunbrig scores NICE backing for ALK-positive lung cancer
11th December 2020
Takeda’s Alunbrig (brigatinib) has been recommended by the UK’s National Institute for Health and Care Excellence (NICE) for patients with ALK-positive advanced non-small cell lung cancer (NSCLC).
Although ALK-positive NSCLC is rare, it is a particularly resistant disease which mainly affects younger people and non-smokers.
Although a number of ALK inhibitors have recently been introduced to this therapy area in recent years, some patients still progress within two to three years of starting treatment. In addition, up to 75% of patients develop brain metastases during the course of their disease. ....

United Kingdom , Takeda Alunbrig , Emma Roffe , United Kingdom National Institute For Health , National Institute , Care Excellence , Takeda United , ஒன்றுபட்டது கிஂக்டம் , எம்மா றோப்பே , ஒன்றுபட்டது கிஂக்டம் தேசிய நிறுவனம் க்கு ஆரோக்கியம் , தேசிய நிறுவனம் , பராமரிப்பு சிறப்பானது , டாகேடா ஒன்றுபட்டது ,